top of page
[Original size] Logo Alpha & Omega Coaching (170 × 170 px) (Logo)_edited.jpg

About

The Full Story

Leadership, success, and achievement often come with a hidden challenge: carrying responsibility, making difficult decisions, and supporting others while having little space to reflect on your own needs.

This is where I do my best work.

I help leaders, professionals, and individuals gain clarity, navigate change, strengthen wellbeing, and move forward with greater confidence and purpose. My role is not to tell people what to do, but to create the space, insight, and challenge that allow them to discover their own best answers.

My passion for people has been present for as long as I can remember. I have always been drawn to understanding what drives human behaviour, building meaningful connections, and empowering others to grow into their full potential.

Although I explored psychology several times throughout my life, I was ultimately searching for a more practical and transformative approach. When I discovered professional coaching, I immediately recognised its potential. I trained with Dr. Chérie Carter-Scott, widely recognised as the mother of coaching, and the experience became one of the most significant turning points in my life. Coaching not only changed the way I support others—it transformed the way I understand myself, purpose, and human potential.

Throughout my career, across different industries and roles, one constant remained: people were always at the centre of my work. Over time, I chose to align my profession with my deepest passion, dedicating myself to helping others create meaningful and sustainable change.

My commitment to personal growth and serving others has also been shaped by two years of Bible school and six years of ministry experience and 30 plus years of work experience in various industries and in different roles and capacities. During this season, I had the privilege of walking alongside people through life's challenges, supporting their spiritual growth, providing guidance, and helping them navigate seasons of transition and transformation. These experiences deepened my understanding of human nature, compassion, resilience, and the importance of living with purpose and alignment.

My coaching philosophy has always been holistic. Early in my training, I defined a clear intention: to coach the body, mind, and soul. Today, that vision is fully integrated into my work. As a certified Office Ergonomic Specialist and Prevention Officer, I combine coaching with practical expertise in physical wellbeing, workplace health, and preventative care.

In today's world of hybrid work, remote teams, constant change, and increasing pressure, success can no longer be measured by performance alone. Sustainable success requires wellbeing, resilience, self-awareness, and balance.

My approach supports the whole person—not just the professional role they occupy.

Whether you are leading a team, navigating a transition, seeking greater clarity, strengthening your wellbeing, or seeking deeper alignment between your values and daily life, I offer a confidential space for reflection, growth, and purposeful action.

My goal is simple: to help you thrive, not just perform!

Rox 

Rox França.jpg

Rox

OUR TEAM

Rox de Abreu França 

Founder & Coach,

 

Lukasz Puchalski  

Certified Keys  Activator,

 

Fred Guilherme Coutinho Physiotherapist

Photo from Rox _ Alpha and Omega Coaching & Consultancy.jpg

Lukasz

Fred

THE
TEAM

 "I am passionate about seeing people thrive in their potential, unleashing the gifts they have inside and being positioned for success. That's why I have pursued to become a Keys Test Activator. To help you uncover the greatness that lives in you and put into action! "                                   Lukasz

I work with movement, physical function, and the reduction of pain and discomfort in daily life. My approach is focused on identifying the cause of limitations and applying practical,  effective solutions based on each situation. The objective is to improve mobility, restore function, and support a more comfortable and efficient daily routine.                            Fred

Let’s talk

Contact us

bottom of page